What Is Fashion?

What Is Fashion?


Fashion is not just a series of trends; it is also a social process in which an individual or group adopts certain ways of behaving temporarily. These ways of behaving are considered to be socially acceptable in a particular situation or time, although they may vary from situation to situation. Fashion is a global phenomenon that is influenced by cultural, social, and economic factors.

Sources of textiles

Textiles are made from a wide variety of materials, including animal fibres, plant seeds, minerals, and synthetic fibres. These materials are used to create clothing. In the past, textiles were made primarily from animal fibres. Natural fibres are soft, breathable, and do not fade or become damaged by sunlight.

Influencers involved

Influencers are a valuable resource for companies who are looking for new ways to reach their target audiences. By collaborating with them, brands can share their story with millions of consumers, which helps them stand out from the competition. One example of this is the case of A&E hospital, which saw 400% more foot traffic after an influencer campaign.


Fads in fashion are short-lived trends that are influenced by the global economy, mass media, and rapid technological change. They usually involve branded goods that become popular among a specific group of people.


Classics in fashion are clothing items that don’t change much over time. Some examples of such items include the trench coat, striped tee, crew neck cardigan, leopard print, and tartan. The white button-up collared business shirt is another classic.